Case Study No. 1, McDonalds Senior Restaurant (p. 648)

No. 1, McDonalds Senior Restaurant (p. 648) - Case Study Example of McDonald’s would not suffer as a result of this strategy since the senior citizens flock the restaurant in the morning when young customers do not usually come. Lisa should encourage senior citizens to come and enjoy their meals at McDonald’s. This is because the restaurant would not want to be famous for its discrimination against its customer based on their age. Also the senior customers usually leave before noon which is already a slow time for the restaurant. Lisa is getting a good opportunity for her slow time and should bank upon it. Since the senior customers spend as much as normal customers, she would not have to worry about generating profits and sales for the restaurant. Bingo games would be a suitable activity for senior citizens and would act as a promotional campaign to attract such customer (Clow and Baack, 2011). She could further use the idea of bingo game to her advantage. She could do this by allocating a special time for the bingo game, one when normal customers usually do not visit the restaurant. By doing this, Lisa would be ensuring that her senior customers prefer to come during this time and do not crowd the restaurant during the peak hours when young customers visit. Since young customers usually visit after noon, Lisa should not have to worry about crowding discouraging the young customers or that her restaurant would be labeled as ‘an old people’s

Marketing Research Case study Example | Topics and Well Written Essays - 250 words

Marketing Research - Case Study Example If the second sample provides similar results then the remaining funds from the $30,000 can be rolled out across the nation. Some of the strengths of this may be that if it is the case that the initial pilot sample was not representative than a new strategy can be devised, however if the pilot example is representative than we have a good understanding that the expanded study will generate positive results. 2. What could be the ramifications of your budget decisions? Solution: The ramifications of my budget decision could be described as being low risk modest return. If it is the case that the second pilot study does yield positive results than we know that our approach to gathering information is sound and as such we can roll out our program into different markets. Moreover if we learn that we have generated some sort of false positive in the premier pilot study than it may be that we should have to completely reevaluate the way in which we collect the data. If the former case holds true we would be rolling out approximately $30,000 and would generate effective information for the company to modify their marketing strategies but we would also be taking company money that could be spent on other internal projects.